Nike ID what it is and how to use

Nike ID, launched in 2000, is something that is offered by Nike that is the first of its kind in the shoe industry. If you’re someone who enjoys customization of their belongings, then the Nike ID program will allow you to select what your Nike’s look like, giving you total control when you’re selecting the right shoe for you. Before Nike ID, Nike would offer to make special designs and color ways for sports teams, like basketball teams, and this would allow players to match their shoes in a customized way that they could appreciate. But Nike, which is always expanding and trying new ideas, decided that they’d like to extend this option for customization to the average customer. 

When you want to use the Nike ID system, you log in to the Nike ID website, and you’ll be immediately taken to a page that will allow you to have total control of the colors, fabrics, and the stitching of the shoe, so you get total customization of your new pair of Nike’s. It didn’t take long for Nike ID to catch on, and has become a big hit, due to its user friendliness and its moderate price. When you make your pair of Nike’s and customize them using the Nike ID system, you can actually create the sneakers for only around $10 more than if you bought a premade shoe from Nike instead. So for only $10 more, you have the option to create an awesome pair of shoes that no one around you is going to have.

And Nike has benefitted from the Nike ID program as much as the consumers have with their complete power over their shoe. By allowing consumers access to the design process of their Nike’s, company reps had the ability to see exactly what the customers were responding to in the market, and what color combinations they should be focusing on to boost sales. And as the Nike ID system has been around for more than 10 years, Nike has moved it away from being completely virtual, and has moved it to a more in person experience. There are now Nike ID studios that you may have the privilege of being invited to, and you get the chance to make your shoes, with exclusive materials that you won’t find online. This is a special opportunity, and many people who are show collectors have been lucky enough to make special shoes with Nike ID that have been sold by Nike.