Nike + FuelBand – What it is and How it Works

NikeFuel counts all the activities of your athletic life. Running, walking, basketball. Nike+ devices measure your moves and turn them into NikeFuel. And since NikeFuel is calculated the same way for everyone, you can compare and compete with anyone 
How It Works
Nike+ FuelBand tracks your activity through a sport-tested accelerometer. Then translates every move into NikeFuel. Nike+ FuelBand tracks running, walking, dancing, basketball - and dozens of everyday actions. It also syncs up with a motivational web and mobile experience. So put it on and get moving.
It starts with a goal
How active do you want to be? Set your Daily Goal and Nike+ FuelBand tracks your progress, lighting up from red to green throughout the day. Get to green and you've hit your goal. 
Make life a sport
Turn every day into a game. Challenge yourself to capture records, reach new milestones, and unlock special achievements. Go on a streak by seeing how many days in a row you can hit your daily goal.
Track your progress
Sync your Nike+ FuelBand every day to visualize your results. See your peaks, your valleys, and your progress.
Go mobile
Get the free Nike+ FuelBand mobile app to sync wirelessly, track your progress, and get extra motivation on the go. With the app you can compete with yourself, or share results with your friends to compare, compete and celebrate 

NIKE+ FUELBAND QUICK START